Support the Festival

Festival Sponsors & Community Partners

The Virginia Highlands Festival is made possible through the generosity, partnership, and continued support of businesses, organizations, foundations, and community leaders who believe in the power of arts, culture, education, and regional traditions.

For more than 75 years, sponsors have helped the festival create meaningful experiences that bring together residents and visitors through music, food, visual arts, performances, workshops, and community programming across Southwest Virginia.

Their support helps sustain both the annual festival and the growing year-round initiatives that continue to serve the community beyond the summer season.

Why Sponsorship Matters

Supporting Arts, Culture & Community

Sponsorship helps the Virginia Highlands Festival continue its mission of celebrating Appalachian creativity, heritage, and community through accessible cultural experiences for all ages.

Through sponsor support, the festival is able to:

  • Expand year-round programming
  • Support artists, performers, and educators
  • Offer community and youth events
  • Create free and low-cost experiences
  • Promote tourism and regional culture
  • Strengthen local partnerships and economic impact

Sponsorship Opportunities

Partner with the Festival

The Virginia Highlands Festival offers sponsorship opportunities for businesses, organizations, foundations, and community partners interested in supporting meaningful cultural experiences while increasing community visibility and engagement.

Sponsorship opportunities may include:

  • Festival-wide sponsorships
  • Event sponsorships
  • Culinary & food experiences
  • Youth & educational programming
  • Music & performing arts events
  • Holiday & seasonal programming
  • Community workshops & experiences

Benefits may include:

  • Brand visibility throughout festival marketing
  • Recognition on festival website & materials
  • Event signage & promotional opportunities
  • Community engagement & goodwill
  • Digital & social media recognition
  • Opportunities to support local arts & culture

Our Leading Sponsors

We’re grateful for the partners who help make the festival possible.

Additional Sponsors & Community Partners

This project was supported [in part] by the Virginia Commission for the Arts, which receives support from the Virginia General Assembly and the National Endowment for the Arts, a federal agency.