Support the Festival

Festival Sponsors & Community Partners

The Virginia Highlands Festival is made possible through the generosity, partnership, and continued support of businesses, organizations, foundations, and community leaders who believe in the power of arts, culture, education, and regional traditions.

For more than 75 years, sponsors have helped the festival create meaningful experiences that bring together residents and visitors through music, food, visual arts, performances, workshops, and community programming across Southwest Virginia.

Their support helps sustain both the annual festival and the growing year-round initiatives that continue to serve the community beyond the summer season.

Why Sponsorship Matters

Supporting Arts, Culture & Community

Sponsorship helps the Virginia Highlands Festival continue its mission of celebrating Appalachian creativity, heritage, and community through accessible cultural experiences for all ages.

Through sponsor support, the festival is able to:

  • Expand year-round programming
  • Support artists, performers, and educators
  • Offer community and youth events
  • Create free and low-cost experiences
  • Promote tourism and regional culture
  • Strengthen local partnerships and economic impact

Sponsorship Opportunities

Partner with the Festival

The Virginia Highlands Festival offers sponsorship opportunities for businesses, organizations, foundations, and community partners interested in supporting meaningful cultural experiences while increasing community visibility and engagement.

Abingdon spirit tour

Sponsorship opportunities may include:

  • Festival-wide sponsorships
  • Event sponsorships
  • Culinary & food experiences
  • Youth & educational programming
  • Music & performing arts events
  • Holiday & seasonal programming
  • Community workshops & experiences

Benefits may include:

  • Brand visibility throughout festival marketing
  • Recognition on festival website & materials
  • Event signage & promotional opportunities
  • Community engagement & goodwill
  • Digital & social media recognition
  • Opportunities to support local arts & culture

Our Leading Sponsors

We’re grateful for the partners who help make the festival possible.

Wellspring Foundation Logo
Virginia is for Lovers
Hidden Valley Farm Logo
MMG Foundation Logo
White stylized tree graphic on green background with Anne & Gene Worrell
Abingdon logo
Food City Logo
National Endowment for the arts
VCA Logo
VA 250 Logo
Ballad Health Logo

Additional Sponsors & Community Partners

Barter logo
Economic and Community Engagement
Eastman Credit Union Logo
First Bank Logo
HrEd Southwest Virginia Higher Education Center logo with overlapping letters in earth
Nicewonder Farms Logo
Virginia Highlands Community College
Southwest Virginia Cultural Center Logo
First Community Bank
New Peoples Bank
Jan Hurt
Middle Fork Records
The Arts Depot Logo
Martha Washington Inn and Spa Logo
Southwest Center Logo
Hampton by Hilton logo with white text on blue hexagonal background and
HMG Holston Medical Group logo with green heartbeat line
The United Company Foundation text with UCF initials in dark blue circle

This project was supported [in part] by the Virginia Commission for the Arts, which receives support from the Virginia General Assembly and the National Endowment for the Arts, a federal agency.